E-commerce is an integral part of our lives. All over the internet is
controlled and rates that are charged are sometimes cheaper than the shops. According to a study by the research institute of Vente-Privée with over 6029 women in France, Spain, Italy and Germany, the top 3 most purchased beauty products by European are:
- Day cream,
- The nail polish,
- And mascara.
But before ordering their beauty products on the internet, 94% of European women are learning according to 3 criteria: the price, the benefits of the product and consumer reviews.
23% of them are even willing to spend more than € 60 for a facial care product and 11% for a makeup product.
