If wrinkles were once our main concern, now, we especially want a rested skin, very firm and blemish ...
The daily facial gestures- Want rested traitsIn a society where everything goes faster and faster, fatigue became our number one enemy. According to a study L'Oréal Research, 240 million women worldwide have ranked "tired skin appearance" among their top beauty concerns. And the French are not likely to escape as more European than the others, they accumulate a participation rate and a higher birth rate. Result, the effects of fatigue are manifested on the skin, with dark circles, of course, but also dull skin, highly reactive futures.How? Without the ability to evade the screens and sleep 8 hours a night, we fight these external signs of fatigue supplementing his care with serums and creams that restore energy - and therefore sparkle - to the skin. Two possible strategies. Either we opt for evening care that will boost the night regeneration of the activity with assets such as vitamin C (both wrinkle, stain and antioxidant), adenosine or magnesium and fruit acids that promote natural exfoliation to keep her skin glowing. Either we adopt a day care that protects all the stress - free radicals, pollution - and strengthens the natural defenses of the skin.
- I want to act on the oval of my faceOver time, skin loses its elasticity, fat moves and muscles are less tonic ... This lack of firmness causes a change in the structure of the face; hollows and shadows are formed, temples and cheeks sag, traits tend to "verticalize" so that the facial contours are less clear. According to an Ipsos study (2009), 53% of French over 15 years say they are concerned by this lack of skin firmness. For this reason, we begin to struggle before it becomes inevitable.How? We must bring the density to all layers of the skin to keep the pulpy side of the face and maintain its architecture. In the epidermis, the key is to make proper hydration and boost trade, blood microcirculation and cell renewal. In the dermis, it is necessary that especially the fibroblast rest voltage and continues to synthesize collagen and elastin of good quality. Finally, to ensure a good environment to the cells, the ideal is to maintain the integrity of the extracellular matrix, with hyaluronic acid.
- I want to avoid stainsBy conducting a study with the FIFG in 2014, over 5700 women across the world, Clarins has discovered that four women were spots problems. And that most were not satisfied with the products they used. If many want to fade the spots, they do not want to lighten their complexion so. However, often up to now products act on the melanin production and reduce the difference between the stain and the rest of the skin tone, as "whitening" the skin. Although still reasonable by not exposing themselves to the sun in the summer you can not live under glass. Not easy, especially as stress and pollution exacerbate the phenomenon. Besides on dark skin types, the spots are not always linked to UV but sometimes to residual acne marks. The problem goes beyond sun exposure.How? One is exposed as little as possible in the sun, apply sunscreen when you have an outdoor activity, it protects her cleavage and hands that we tend to forget, no scratching his pimples, especially when they are on an exposed area (face, neck, hands ...). And when the task is, we choose the latest generation of care, targeted and applied with precision, only the area to be treated when it is not extended.
